Our Story

Founded in 2020 by Amrish Gayadien and Roy Wijkstra, CodesDirect embarked on a mission to revolutionize the way we gift. Recognizing the inconvenience and environmental impact of traditional physical gift cards, our founders envisioned a digital solution to simplify gifting. With a commitment to reducing waste and enhancing convenience, CodesDirect introduced an innovative online platform, transforming gift cards into an accessible and eco-friendly online experience.

Growing since 2020

Initially launching in the Netherlands, our reach quickly expanded to Belgium, Germany, France, and Spain, reflecting our growing popularity and the increasing demand for a modern gifting solution. At CodesDirect, we are proud to lead the charge towards a more sustainable, convenient, and enjoyable gifting culture.

Roy Wijkstra


Amrish Gayadien


Amrish Gayadien




Jenny Wilson

Account Manager

Eleanor Pena

Technical Account Manager

Jacob Jones

Pre-sales Manager

Theresa Webb

VP of Marketing

Kraanspoor 50
1033SE Amsterdam
The Netherlands


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